Candace Nelson: Sprinkles Cupcakes Founder


Few people can be credited with starting a national food craze like Candace Nelson did. The pastry chef and entrepreneur sparked America's cupcake obsession when she opened Sprinkles Cupcakes in 2005, the first of its kind in the world. In the third episode of our podcast, Second Life, Nelson explains why she pivoted from a banker to baker and how she harnessed the power of saying “no."